What are the five steps in a VOC Study?

The correct set of steps in a Voice of the Customer (VOC) study encompasses the stages of planning, development, collection, analysis, and integration. This sequence is crucial in ensuring that the study effectively captures and translates customer needs into actionable insights.

The planning stage lays the groundwork for the VOC study, where objectives are defined, and a strategy for data collection is established. During the development phase, specific tools and methodologies are created to gather customer feedback. The collection phase focuses on gathering data from various sources, such as surveys, interviews, or focus groups, to capture the voice of the customer effectively.

In the analysis stage, the collected data is scrutinized to identify key themes and insights that reveal customer preferences and expectations. Finally, the integration phase involves taking the analyzed data and incorporating it into the organization’s processes and decision-making frameworks, thereby ensuring that the voice of the customer is not only heard but also acted upon.

The other options, while they may contain steps relevant to various business methodologies, do not accurately represent the specific progression of a VOC study, which is centered around capturing and understanding customer insights comprehensively.